In a story written by Ashley Halligan, an analyst at a Web-based software comparison company, she interviewed property managers to assess what makes a successful Craigslist. Titled “Winning & Losing Craigslist Ads,” Halligan outlines three strategies to both win and fail.

Winning Ads include: writing effective and valuable titles, writing honest and adjective-rich copy, and including real photos and multimedia for the available properties.

Losing Ads typically include: mass-posted spam listings, are often generic or include no images, and often include rules that are unreasonable to the average prospective renter.

Read the full story here.